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BY BEES. FOR BEES. <\/p>\n\n\n\n
This is how the new BEEBAD clothing brand sets foot in the fashion industry. A strong statement with a disruptive message and a profound background focused on the safeguard of bee life and environmental impact.<\/p>\n\n\n\n
It is no big news that fashion accounts as one of the greatest pollutant sectors in the world\u2019s economy. Even if the negative impacts of this industry have been widely undercovered, it is nowadays clear that if production approaches don\u2019t shift towards more sustainable techniques, our ecosystems may be severely endangered. <\/p>\n\n\n\n
We are talking about environmental and water pollution, energy waste, forced labor and underpaid workers, pesticides, wildlife and soil deterioration through harmful chemicals, just to mention a few. <\/p>\n\n\n\n
Never Sleep is dedicated not only to bring up all of these issues and raise awareness but also to demonstrate through practical example how we can co-participate on the change. A change that would represent a healthier lifestyle for all of us, but mainly and most importantly for bees.<\/p>\n\n\n\n