For the three-year 2017-2020 partnership with Beebad:
The first energy drink completely natural

A few weeks after the start of the new season, Juventus has a new partner: Beebad, an energy drink that is uniquely positioned on the market. In fact, it is a premium product, based on honey and other natural elements (caffeine, royal jelly, ginseng, propolis, maca) and enriched with vitamins B6-B12, ideal for sports and to maintain mental concentration.

Beebad was born out of an innovative formula, a result of years of development research by Parodi Group, a company that since 1918 is the leader in honey production for food, cosmetics and pharmaceuticals, and which, following a trend towards global growth and To innovation, has joined this brand in a new market segment.

Beebad represents Juventus as a partner of excellence globally, thanks in particular to its strong presence throughout the American continent, especially in South America and Europe.globale, grazie soprattutto alla sua forte presenza nell’intero continente americano, soprattutto in Sud America, e in Europa.